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SAP C_C4H63_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Implementing B2B: In this final section, the main focus is on implementing SAP Customer Data Solutions in business-to-business (B2B) contexts. SAP Customer Data Solutions Consultants should understand the unique challenges and requirements of B2B customer data management.

Topic 2

APIs: This section focuses on the use of APIs in the context of SAP Customer Data Solutions. It assesses the consultant's understanding of how to integrate and leverage APIs for data exchange and system interoperability.

Topic 3

Data Ingestion: Data ingestion is a core component of customer data platforms, and assesses the consultant's expertise in this area. It covers various methods and tools for importing data from multiple sources into the SAP Customer Data Platform.

Topic 4

Data Activation: This module of the exam, focuses on the activation of customer data for various business purposes. SAP Customer Data Solutions Consultants should understand how to leverage unified customer profiles for marketing, sales, and service activities.

Topic 5

Identity Resolution: Identity resolution is a crucial aspect of customer data management, and this section evaluates the consultant's proficiency in this area. It covers techniques and tools used to identify and link customer data across different sources and touchpoints.

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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q21-Q26):

NEW QUESTION # 21
A known customer buys a TV that is delivered late. SAP Customer Data Platform is configured to ingest the customer data for late deliveries so that the business can react and keep good customer satisfaction metrics.
Which type of customer profile is best to use in this scenario?

A. Single Customer Profile
B. Master Customer Profile
C. Contextual Customer Profile
D. Unified Customer Profile

Answer: D

Explanation:
The Unified Customer Profile within the SAP Customer Data Platform is designed to provide a comprehensive view of the customer by unifying various types of data from multiple sources. This profile type is best suited for scenarios where businesses need to react quickly to specific customer situations, such as late deliveries, to maintain customer satisfaction. By leveraging the Unified Customer Profile, businesses can access all relevant customer information, including activity indicators and segments the customer is part of, which is essential for timely and effective customer service.
Reference = The explanation aligns with the information provided in the SAP Customer Data Platform documentation, particularly in the sections discussing customer profiles and identity resolution123.
The Unified Customer Profile (UCP) is ideal for this scenario. Here's why:
Consolidated Data: The UCP integrates data from various sources (e.g., CRM, e-commerce, delivery systems) to create a comprehensive, 360-degree view of the customer, including their purchase history and the late delivery event.
Real-time Updates: The UCP can be updated in real-time as new data, like the late delivery information, becomes available.
Actionable Insights: The UCP enables the business to quickly identify affected customers and trigger appropriate actions for service recovery (e.g., personalized apologies, compensation), maintaining customer satisfaction.
Reference:
SAP Help Portal: Unified Customer Profile in SAP CDP (Find the latest documentation on the SAP Help Portal)

NEW QUESTION # 22
What options are available to pass the processing purpose for inbound data in SAP Customer Data Platform? Note: There are 2 correct answers to this question.

A. Consent
B. Dynamic
C. Profile
D. Static

Answer: B,D

Explanation:
In the SAP Customer Data Platform, the options available to pass the processing purpose for inbound data include Static (B) and Dynamic (D) purposes. Static purposes are predefined and remain constant, while Dynamic purposes are sent as data points in an event from a source, such as a sales transaction sent with a signed agreement to the terms of service. This allows for the processing purpose to be attached to an incoming event, ensuring that personal data processing activities follow a concrete purpose which must be made transparent to the data subject.
Reference = The information is based on the SAP Help Portal documentation on Processing Purposes1 and Enforce Inbound Data Governance2.
Learn more

NEW QUESTION # 23
What does the customer profile overview tile display?

A. Aggregate reports of all activities that are part of the customer profile
B. Reporting of customer order activities that are part of the customer profile
C. All the activities, segments and processing purposes for the customer profile
D. Identifiers that are used in matching the customer profile

Answer: C

NEW QUESTION # 24
How would you ingest data from the database published with the JDBC interface?

A. Connect to the database using a built-in JDBC-ODBC Bridge connector.
B. Connect to the database using the built-in JDBC connector.
C. Create an iFlow in SAP Integration Suite and then use a custom connector to connect via the iFlow.
D. Create a custom JDBC connector in the Connector Studio.

Answer: B

NEW QUESTION # 25
You are creating a new legacy variant business unit.
Which matching rules does SAP Customer Data Platform preconfigure for both the Contextual Profile view and the Unified Profile view? Note: There are 3 correct answers to this question.

A. Master Data ID
B. CIAM ID
C. C4C ID
D. CDC ID
E. CRM ID

Answer: A,B,E

Explanation:
The SAP Customer Data Platform preconfigures matching rules to ensure accurate customer data matching. These rules are applied sequentially; if no match is found using the first identifier, the next identifier is tried. The predefined matching rules include:
Match Customers based on masterDataId
Match Customers based on crmId
Match Customers based on ciamId
This setup helps in identifying and matching customer data accurately for both the Contextual Profile view and the Unified Profile view.
Reference = The information is verified and matched with the details provided in the SAP Customer Data Platform documentation and learning resources12.

NEW QUESTION # 26
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